72 Number of people looking for Everything But the Bagel today
3 Number of people who began their search by asking “Do you have something called Everything Seasoning?”
6 Number of people who had passed right by it
1 Number of Crew who checked the backstock and found an unopened box on the boat even though the shelf was empty
37 Number of seconds that elapsed between bringing the full box out to the floor and having and having it picked clean by pecking customers
8 Number of seconds before another customer asked if there was any more in back
2 Number of times someone checked its status in QIL today
16 Number of times some Crew member shot from the hip and told a customer that more was “coming in tonight” without even knowing, because of course more is coming in tonight
1 Number of Crew members who deeply wanted to tell the customer asking about it that it had been discontinued, but didn’t, because when the emotional stakes are this high you could lose your job
7,000,000,000 Number of people that Crew members assume are aware of Everything But the Bagel seasoning
6,301,844 Actual number of people aware of it
8,700 Number of Instagram accounts devoted solely to promoting uses for Everything But the Bagel
3 Number of accounts that pumped the well so dry that they had to claim to use it as an ice cream topping
“A Bunch” Number of people who think it’s fine, but don’t really get what the big deal is